Sell More Unity Asset Store Items By Sharing WebGL Builds

Sharing a WebGL demo of your game or asset lets people preview what they’re buying before taking the plunge. Creators see a 67.33% increase in downloads when sharing builds to the web.


OK, I totally just made number up, as Unity doesn’t share asset sales figures :-). But before building SIMMER, I randomly emailed a few asset store creators to learn about their experience with WebGL.

One creator, who’s prolific on the store, Justin Garza started out without any WebGL demos. In my interview with him, he told me that sharing WebGL demos substantially improved his sales.

I talked with another developer, Deck of Dev, who had some assets with WebGL demos, and some without. The team told me that the assets with WebGL demos did substantially better on the store.


Search Engine Optimization is the process of gaining higher ranking on search engines like Google. These engines all work similarly to rank search results.


They look for quality and quantity of backlinks to a particular page. So if somebody searches for "crossy road clone unity asset store", and there are five Crossy Road clones available, your asset page would likely rank higher than the other four if you had high quality backlinks from sites like the one I run.


One of my core goals with SIMMER is to help people find the great games and assets. I’ve designed the site very much like YouTube. The main game is shown on the majority of the screen, and suggested games and assets are listed on the right hand column.


That means that anyone visiting SIMMER has a chance to stumble upon your asset–and possibly make a purchase.

Honestly, our system for showing suggested content is pretty rudimentary right now, but I’ve been looking at the latest recommendation algorithms from Netflix and Microsoft to improve this.

About this site

SIMMER is a website for sharing WebGL games built with the Unity Game Engine. The site is mostly for games, but it’s also great for sharing demos of your assets from the Unity Asset Store.

This can help improve sales and discoverability of your assets.

A Quick Intro

For those of you not familiar with the site, sharing a build of your asset is a piece of cake–substantially easier than other indy games sites.

  1. Make a WebGL build of your Asset
  2. Drag your build folder onto our upload page.

SIMMER Example

After uploading you provide a brief description and backlink to your asset:


Who’s using it?

Check out our "Unity Asset Store" page to see demos of other assets.


Give it a shot

Uploading to SIMMER is truly drag and drop, and SIMMER has a whole host of features that set it apart from other indy-games sites. Upload a demo of your asset today!

Share WebGL games on Kickstarter with

Why share a video on Kickstarter when you can share a playable game demo? Today, I’m excited to announce that is the only way for your audience to play your game LIVE on Kickstarter.

And did I mention it’s free?

A quick intro

SIMMER is a place for sharing WebGL games created with the Unity Game engine. Uploading is as simple as exporting a WebGL build and dragging that build to a dropzone:

SIMMER Example

If you have something great to share, hop on over to our upload page to add your game.

Add your demo to Kickstarter

Once your game is up on SIMMER, it looks like this:


Over on your Kickstarter page, click "Add a video"


In the case of the above game, the url is Paste that in the URL field of the "Add a Video" dialog.


When you launch your Kickstarter campaign, your audience can play a live demo without ever leaving your pledge page:


Stand out from the pack

With’s Kickstarter embed feature, your game can stand head and shoulders above the crowd. A live demo can give your game a critical boost and increase your likelyhood of funding success!

A Milestone: Too much content for the front page!

I launched SIMMER beta version in early September, and developers have been loving the ease of sharing their Unity games on the site!

People are using the site for their classwork, to share assets on the Unity Asset store, and to share games that they’ve built for places like Ludum Dare and Global Game Jam.


I’m pleased to announce today that there’s officially too much great content to share only on the front page.

Therefore, I’ve gone ahead and built out seperate pages for "founders club", "tutorials and tech demos", and "unity asset store" projects. There will be more categories, as well as filtering and search coming soon!

Look for the new buttons at the bottom of each section:

I’m super excited that the site has started to gain some traction, but I know that I can’t do it alone. It’s all you awesome game developers that are making the site a hit!

And don’t forget to follow us on Twitter to hear updates about all the latest indy games and developers that join the site.

Upload your game today to become part of SIMMER history ;-).

Put WebGL Builds on Patreon with

We’ve built an integration with Patreon so that you can embed WebGL builds of your Unity game to share with your supporters.

First, upload your Unity WebGL build to SIMMER using the standard method.


Once your game is up, hop on over to Patreon, and create a new post:


Choose "Video" as your post type.

Paste the URL of your game as the "video" URL (eg.


Finish writing your post, and click publish. Here’s the result:

Unlisted on SIMMER

While we definitely prefer that you share your game publically on SIMMER, we realize that you might want to give your audience exclusive access to the content on Patreon. All uploads to SIMMER are unlisted until you make them "public".

Unlisted games usually have a gnarly URL like this:

You can paste the "private" link into Patreon too. Full disclosure: it would be possible for someone to leak that URL by viewing the source code on Patreon.

That’s it!

Sharing in-progress builds is a great way to connect with your audience on Patreon (and earn more patrons)! Go to today to share your latest creation.